Working on various projects across diverse industries, I've been able to deliver creative design solutions that reflect an understanding of individual client needs, enhance overall brand presence, and resonate with intended users and audiences.
Designing and developing the company's newest digital product for release to the behavioral healthcare industry.
Played a central role in crafting and developing the brand identity across all touchpoints including both print and digital platforms. This encompassed creating a suite of collateral assets for sales and marketing, centralizing brand assets for integrated marketing communications across departments, and designing and coordinating a complete redesign of the company's website.
Created the brand identity (including brand assets, copy, website, and all marketing collateral) for a virtual yoga studio with classes and wellness services specially adapted for the digital space. Led the transition of the business from open-access classes into a paid membership system. Managed operations including platform development, marketing, client and vender relations, onboarding, organization of client membership information, video and media production, and accounts.
In addition to leading group classes and creating specialized 1:1 programs, I designed marketing assets for both print and digital, worked with leadership to build the studio website, and created content for courses, programs, and events. As a Teacher's Assistant I was responsible for supporting new trainee teachers, encouraging engagement and participation, and overseeing general care and management of the studio space and its members.
Contracted to write an online guide to the Cape Winelands region of South Africa including town guides, activities, restaurants and wine farm reviews. Travelled to conduct research, interviews, and take photos. Adapted content to expand reach across print and digital.
Graduated with a triple major in Media & Society Studies, English Language & Literature, and Print Media Production (an intensive 1.5 year specialized course for which 18 students are selected and mentored by leaders in the industry).
For my Senior Research Project, I had the privilege of being mentored by published author and Editor and Chief of Getaway Magazine - South Africa's #1 travel publication since 1989 - where I later got a job upon graduation.
The University of Cape Town is the #1 ranked university in Africa.
Director of Photography, Various - UCT Film Society 2010-2012
Art Director, Campus Magazine 2011
Volunteer, SPCA 2010
UX Design Professonal Google
Introduction to Web Design Vega School of Advertising, South Africa
Visual Communication with Adobe Get Smarter University of Cape Town, South Africa
Design Tools: Proficient in industry-standard design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and more.
User-Centered Design: Ability to design from a user-centered approach by studying user needs, behaviors, pain points and preferences.
Visual Communication: Strong visual communication skills, ensuring complex ideas are conveyed clearly and concisely. Knowledge of color psychology. Skilled in using layout and typography effectively to enhance readability.
Attention to Detail: Meticulous attention to detail to ensure accuracy and consistency in design deliverables. Practiced in creating and maintaining a consistent visual identity across various mediums.
Project Management: Comfortable managind multiple projects with many cross-functional moving parts
Communication: Strong communication skills to work effectively with cross-functional teams and communicate design rationales.
Time Management: Ability to manage multiple projects simultaneously and meet deadlines effectively.
Problem-Solving: Creative problem-solving skills to address design challenges and find innovative solutions.
Adaptability: Willingness to learn and adapt to new design trends, technologies, and tools.
